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Watson Wyatt

Watson Wyatt is a global consulting firm specialising in human capital and financial management. They provide actuarial services, advice on employee benefits and human capital strategies, benefits administration, investment consulting, and insurance and financial services consulting. Working with BrightTalk, the investment practice at Watson Wyatt has introduced webcasting into business process solutions including client communications and internal briefings. The technology is also being extended to the other practices at Watson Wyatt.

BrightTalk's work with Watson Wyatt’s investment practice has delivered tangible benefits to the organisation. Innovation and the use of technology are important aspects of Watson Wyatt’s brand strategy and the use of these communication tools is successfully reinforcing those brand attributes. By providing greater access to some of their key people, Watson Wyatt is able to touch much wider audiences, internally and externally, than they can otherwise reach.

“By integrating webcasting with existing paper and website communications, we are able to run truly integrated communication programmes which reach wider target audiences.” Head of European Marketing, Investment