Yes, all presenters should
consider the following four rules for webcasting effectively:
First Learn
your lines. You cannot present well if you are reading out
loud
Second
Maintain eye contact with the camera during head-on shots. Smile
and relax.
Third
Wear solid colours - avoid red, white and black.
Fourth
Minimise movement - sit at a desk, or stand at a podium
and avoid quick movements
Do you have any tips
for my slides?
Keep slides simple.
It is important to use solid colours for backgrounds, avoid gradients
and ‘photographic' images where possible. Use non-serif fonts,
such as Verdana, Helvetica, Arial or Tahoma, in solid colours, without
dropshadow, at point sizes above 20. Avoid using animated
transitions and builds. Work to a slide size of 22.58 cm wide,
by 16.93 cm high – as this provides the necessary 640 x 480 image
size when converted.
Where necessary please ensure slides signed off by your compliance
and legal teams beforehand.
What should I consider
for webcasting locations?
Use a quiet room, away
from kitchens, lift shafts, toilets and any other cause of noise
or constant traffic. Use a 'recording' sign when capturing
to avoid interruptions, and unplug the phones. Presenters
should use chairs with legs, not wheels. In addition, ensure
mobile phones are off, not just on silent, as received calls interfere
with the audio equipment.
What advice do you
have for preparing presenters?
Before you start:
Make sure you are familiar
and comfortable with the subject matter before booking studio time
Use a mirror to check
appearance (hair, tie and collar straight, no dandruff/fluff on
shoulders, no food stuck in teeth).
Breathe deeply a few times
and drink some water before you start.
When you start:
Smile. Make sure
you're sitting comfortably. Try to enjoy yourself.
Maintain eye contact with
camera lens, as you would in a normal face to face conversation.
Convey enthusiasm and
interest and appear upbeat, even if conveying bad news.
Do not say 'Good afternoon'
or 'Good morning', rather just 'Hello' and do not refer to 'this
month', 'last month', or otherwise date the presentation.
Don't worry about stumbling
on words, just carry on. Remember regular conversation has
slip ups and this is all about communicating in a way to give the
organisation a more human face. Don't rush.