Include your BrightTALK audience 'click through' metrics in your website analytics service
- Use BrightTALK's simple player APIs to pass audience metrics into your web analytics service for analytics webinar integration
- Connect to a range of leading analytics services including Google Analytics and Adobe Online Marketing Suite (powered by Omniture)
- Augment your existing BrightTALK reporting with enhanced analytics webinar integration that tracks your audience click-through activity within each of your channel and player embeds
- Select from a range of 'click events' to add into your analytics reporting
Why is this important to me?
Rigorous analysis of website performance helps optimize pages and messaging. When using BrightTALK's embeds your web team can continue tracking all clicks within a page (including the click events within the player embed) to maintain a complete picture of activity on that page. If your team spends time analyzing web page performance, then integrating web analytics and webinar integration provides critical data to inform your analysis.