Audiences have little patience with hard-to-use webcasting platforms. They want a high quality webinar experience with easy-to-access, relevant content. Audiences don't want to download software every time they attend a web conference and they don't want to keep re-entering their registration details. They do, however, want to keep control over who they provide their details to. Your audiences want engaging experiences and easy access to the best minds in their industry.
BrightTALK is focused on delivering an easy-to-use and intuitive audience experience through our webcasting platform. BrightTALK provides a one-time registration process and all BrightTALK™ Channels leverage this benefit. BrightTALK is built using popular browser-based technologies such as Javascript and Adobe Flash™. This means that users do not need to install software onto their personal computers to attend an online event. We have also built in flexibility for you to make your content open and accessible without requiring your audience to register. We constantly analyze behavioral user data to continually improve the audience experience.
By registering once for BrightTALK's webcasting service your audience can attend all the webinars and videos you provide in your channel without having to re-register. Viewers enjoy one-click access to all live and recorded webinar and video content. By removing registration forms that other webcast platforms require for returning attendees, repeat viewings can increase by three times. This simple change will deliver improved results for your web event programs.
Your audience can control the emails that they wish to receive, including webinar registration confirmation, 24-hour reminder, starting now, recorded webinar available, webinar cancelled and webinar rescheduled.
BrightTALK's webcast player is designed to capture your audience's instinctive behavior. The player provides information in a consistent format so that your audience becomes accustomed to the interface and can concentrate on your message, not the technology.
Enable your audience to easily add events to their calendar and encourage maximum attendance at your online events. We provide individual time zone support so that your audience will always view your event calendar in their time zone.
BrightTALK's player provides additional information through transparent panes, which drops down over your slides or video during live and recorded webinars. These can include greater detail about the content and the presenters, links to related webpages and file attachments enabling you to distribute a range of related resources including presentation slides, product documentation, white papers, case studies and podcasts.
