Automatically connect your BrightTALK reporting to your CRM and marketing automation systems

Use BrightTALK's simple and secure web APIs to automate the retrieval of audience engagement data into your systems to integrate your CRM with webinars
Pass reports into your CRM and marketing automation systems such as salesforce.com, Marketo and Eloqua
Capture audience engagement data including user details and interactions from all your webinar and video assets in all promoted locations

Why is this important to me?

Knowing who has pre-registered for and viewed your content is crucial information in understanding how interested in a subject or product someone is. Passing this data automatically into your systems with customer relationship management webinar integration puts that knowledge at the fingertips of your sales and marketing organizations allowing your teams to respond rapidly.

Viewing times and engagement data from questions, polls, feedback, or downloads form a comprehensive audience picture for you to evaluate lead qualification. CRM webinar integration helps you inform your sales team on how they can most efficiently respond.