Generate and nurture leads through audience insight

Generate leads through webinars and convert audiences into sales opportunities
Nurture prospects and customers until they are ready to engage with you
Assess the quality of your content and presenters
Learn about the needs of your community

Why is this important to me?

Buyer behavior has changed. Buyers self-educate when making buying decisions using the resources available to them on the Internet. As a result you are being asked to create new content more than ever before and are under increasing pressures to execute efficient and effective marketing. Measuring and tracking buyer engagement data is incredibly complex, and you need tools that address this challenge.

How is BrightTALK different?

BrightTALK aggregates all audience data into a single subscriber view. This is much more useful than individual webinar or video viewing activity that cannot be easily aggregated. BrightTALK provides actionable audience information so that you and your marketing teams can target relevant content to the right audience and quickly identify emerging trends and topics in order to generate leads through webinars.

Convert audience into sales leads

Capture leads from viewer registrations and use audience feedback, questions and time of engagement to identify which leads are sales ready.

Nurture prospects

Follow-up with your subscribers to develop a conversation based on their feedback for nurturing leads through webinars.

Manage the quality of the webinar program

Listen to your audience to identify your best speakers, improve the quality of presentations and focus your content on audience need to continue generating leads through webinars

Learn about your community

Identify trends from audience feedback and questions that inform your content decisions.