A live webinar is an efficient way to reach new audiences as well as to retain and engage your audiences around your relevant content. BrightTALK's approach to webcasting helps you keep your audience interested. Audience interaction tools enable you to deliver your content while staying connected to your audience's responses. Webinars often attract hundreds of people, so a reliable delivery along with an engaging audience experience are critical factors to your success.
BrightTALK has been designed specifically to deliver live webinars and videos through a BrightTALK™ Channel. Unlike web conference tools, which are designed for meetings and to help people work on and share documents, BrightTALK Channels help you run regular online events with minimum effort. The setup process is highly automated and BrightTALK pre-caches the event content before the live event to facilitate a smooth delivery. Collaboration tools cannot pre-cache and require a dedicated, high-bandwidth network connection. BrightTALK's pre-caching improves the reliability of your live webinars.
Set up live webinars easily and include presentation slides (.ppt or .pptx or .odp) through a simple browse and upload process. Review your slides in the web browser to see how your slides will appear to your audience. Increase audience engagement by adding polls (votes) for your viewers to vote on during your live event, and by adding file and link attachments for your audience to access during their live or recording viewings.
Invite your audience to ask questions during your live webinar through their webcast interface. You can review the questions as they arrive, prioritize questions to be answered and mark answered questions so that they move to the bottom of your list.
Complete webinar details and publishing requirements to trigger the automated marketing of your webinar to existing subscribers and new prospects. Increase your live and recorded webinar attendance by using the integrated social media tools and embeddable widgets.
Attract as large an audience as you can to your events knowing that there are no additional charges. Keep your content published in your channel and continue to draw viewers over time.
Providing on-demand viewing instantly after the live presentation increases total audience viewing by 20%. We found that the first 72 hours after a live event are the most critical for capturing your on-demand audience.
