Online audiences are fragmented across the web. Building a relevant audience is one of the most significant challenges you face. Internal email lists are a precious marketing resource and are carefully controlled to prevent overuse. Traditional online advertising is an expensive approach for capturing user registrations. Marketers must continually find new sources of audience to successfully build an engaged community. Social media tools are a new resource to help you promote webinars and build your audience.
BrightTALK has organized content from thought leaders into the discrete communities to which you can publish your webinars and videos. BrightTALK does not charge for the free subscribers captured when people browse content on BrightTALK. BrightTALK's website is a free source of audience and will typically contribute around 25% of the subscribers to your BrightTALK Channel once you have established your channel in an active community on BrightTALK. In addition, BrightTALK provides a range of social webcasting tools for you, your presenters and your audience. We have found that effective use of these tools can deliver another 25% of your audience.
Enjoy free referrals when your content is discovered on BrightTALK. When you promote your content to specific communities you become relevant to the professionals you care most about. BrightTALK subscribers have already registered and require only one-click to access your webinars or videos. We find that BrightTALK users are 10 times more likely to register for your content than those who have not previously registered with BrightTALK.
Activate the full range of social media websites to promote your content and build your audience.
Make it easy for your audience and your presenters to quickly and simply connect your webinars and videos to their social networks, email databases and websites or blogs.
Provide key words or key phrases to help search engines discover your content and enhance your webinar promotion.
