Nurture subscribers with automated emails

Why is this important to me?

An optimal set of emails ensures that your audience reserves the time they need for live online events and keeps them returning to watch recorded webinars. Your subscribers like to control which emails they receive. Providing a webinar email notification system that automatically informs your subscribers of new content and reminds them of events they have registered to attend optimizes participation. Providing email controls ensures that your audience is informed and satisfied.

How is BrightTALK different?

BrightTALK has considered the end-to-end process for online events including setup, promotion, delivery, archiving and event analytics. These processes are built into the automated emails generated by the platform. Once you have an established channel you can expect 5-10% of your channel subscribers to register for upcoming events without you having to do further marketing.

Send subscribers alerts and reminders

By providing automated emails to your channel subscribers you significantly improve attendance at live webinars and viewing of recorded content. You can switch on:

• Channel subscription confirmation
• Webcast registration confirmation
• 24 hour reminder email
• Starting now email
• Recorded webcast now available
• Webcast cancelled
• Webcast rescheduled
• Weekly emails

You can control which of these emails your subscribers receive. Take advantage of BrightTALK automated webinar email promotion features to keep your audience informed.

 

Give your audience email controls

Your audience can control the emails they wish to receive by selecting which emails to receive from the list you have enabled.

 

Create branded emails

Use BrightTALK's automated nurturing emails to enhance your brand experience by configuring HTML and plain text email templates.

 

Campaign track emails and links

Add tracking codes to your promotions to assess the effectiveness of your promotional activities.