Channel Marketing Strategies

With more technology buyers self-educating their purchasing decisions over the Web, there is a need for OEMs, ISVs, distributors, system integrators and solution providers to adapt their marketing strategies for the "now". Hear from peers and colleagues as they share marketing strategies and techniques that capture mindshare, generate demand and increase revenues. You will learn how to super charge your go to market strategies through the channel, how to develop global marketing strategies and successfully implement them at the local level, how to attract and engage buyers and partners online, how to generate demand in the channel and how to better measure the return on marketing MDF.