Digital Marketing and Healthcare - A Reality Check

Digital initiatives and the implications of social media have achieved top billing at many healthcare marketing conferences over the past couple of years. Has this time in the spotlight led to a change in the way that healthcare marketers are allocating their budgets? What has been going on in healthcare marketing in 2011 and what can we expect in the future. Join experts as they look at where the pharmaceutical industry is spending their marketing budgets and whether digital marketing is increasing its slice of the cake. Who are the digital decision makers within Pharma and do they influence where money is spent. In these difficult economic times is Pharma optimizing the elements of the marketing mix and does digital have a role to play?