About this summit
Companies today are trying to stay ahead of the competition by integrating social media into the marketing mix to effectively communicate with their clients and prospects. At this summit, experts will look into best practices in building a social media strategy for your business, the emerging social technologies changing the marketing landscape today and discuss strategies to help achieve a strong ROI with social media.
Presenting:
Sophie Lam, Marketing Manager EMEA, BrightTALK
Channel:
Media and Marketing
Previously on this Summit
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Understand, Adhere To and Benefit From the New FTC Guidelines
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- Presenting Paul Rand; President/CEO at Zocalo Group, P...
- Channel Media and Marketing
- Date Mar 10 2010
- Duration 00h 25m
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Faceless to FANtastic – Effectively Engaging Your Facebook Fans
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- Presenting Ekaterina Walter; Intel, Social Media Strat...
- Channel Media and Marketing
- Date Mar 10 2010
- Duration 00h 47m
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Strengthening the Channel with Social Media
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- Presenting Luanne Tierney; Vice President, Worldwide P...
- Channel Media and Marketing
- Date Mar 10 2010
- Duration 00h 37m
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Harnessing the Conversation Economy
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- Presenting Adam Mertz; Jive Software, Product Marketin...
- Channel Media and Marketing
- Date Mar 10 2010
- Duration 00h 41m
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The FTC Advertising Guides : Impact on Social Media
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- Presenting Anthony DiResta, Manatt, Phelps & Phill...
- Channel Media and Marketing
- Date Mar 10 2010
- Duration 00h 38m
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Social Media Marketing 2010: Hype or Real Business Impact?
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- Presenting Roy Young; President, MarketingProfs
- Channel Media and Marketing
- Date Mar 10 2010
- Duration 00h 37m
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New World of Work: How Social Technologies are Changing Business
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- Presenting Steve Patrizi, LinkedIn Corporation, VP, Ad...
- Channel Media and Marketing
- Date Mar 10 2010
- Duration 00h 47m
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The CEO Is Your Friend: The C-Suite and Social Media in 2010
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- Presenting Jake Wengroff; Global Director of Corporate...
- Channel Media and Marketing
- Date Mar 10 2010
- Duration 00h 43m
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NEW: The Dangers of Split-Personalities in Social Media
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- Presenting John Bottom, Head of Content, Base One Grou...
- Channel Media and Marketing
- Date Mar 10 2010
- Duration 00h 23m
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Case Study: iMA the Process of Becoming
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- Presenting James Knight, iMA Strategist, Knight Intern...
- Channel Media and Marketing
- Date Mar 10 2010
- Duration 00h 42m
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Marketing Journey for the Societal Web, Conversation to Results
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- Presenting William Buist, Abelard Management Services,...
- Channel Media and Marketing
- Date Mar 10 2010
- Duration 00h 40m
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Turn "Slacktavism" into True "Armchair Activism" w/ ...
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- Presenting Armen Berjikly, Founder & Jake Wall, VP...
- Channel Media and Marketing
- Date Mar 09 2010
- Duration 00h 32m
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The New Normal – Small Business Owners and the Social Web
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- Presenting Kira Wampler; Social Media Marketing Leader...
- Channel Media and Marketing
- Date Mar 09 2010
- Duration 00h 43m
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Social Media on a Shoestring... Well, Sort of.
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- Presenting Michelle Van Valkenburg; Director of Market...
- Channel Media and Marketing
- Date Mar 09 2010
- Duration 00h 38m
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Enterprise Marketing with Communities and Social Media
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- Presenting Salim Ali; VP of Marketing for SAP communit...
- Channel Media and Marketing
- Date Mar 09 2010
- Duration 00h 28m
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The Current State of the Twittersphere
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- Presenting Mike Volpe; VP Inbound Marketing, HubSpot
- Channel Media and Marketing
- Date Mar 09 2010
- Duration 00h 47m
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Engaging! Bringing social media to a world festival - Buskerfest!
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- Presenting Laurie Dillon-Schalk; Chief Marketing Strat...
- Channel Media and Marketing
- Date Mar 09 2010
- Duration 00h 29m
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7 Top Tips to Develop a B2B Audience Using Social Media
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- Presenting Sophie Lam, Marketing Manager EMEA, BrightT...
- Channel Media and Marketing
- Date Mar 09 2010
- Duration 00h 47m
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Social Media and the Changing Landscape of PR/Comms (French)
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- Presenting Nicholas Vieuxloup, Director of PR, Viadeo
- Channel Media and Marketing
- Date Mar 09 2010
- Duration 00h 37m
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Social Media in the Netherlands: Companies in Experimental Phase
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- Presenting Bram Koster, Marketing & Communications...
- Channel Media and Marketing
- Date Mar 09 2010
- Duration 00h 45m
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Tribal Stories - Fitting in and Social Media
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- Presenting Bill Liao, Co-founder, XING
- Channel Media and Marketing
- Date Mar 09 2010
- Duration 00h 47m
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