Summits
Welcome to the BrightTALK Summit series. Our summits are a collection of topical webcasts run over the course of one or two days focused on a variety of relevant and timely subjects that matter most to you. They are free to attend. Choose all or specific summit webcasts to attend live or on demand.
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Live & upcoming summits
Previous summits
The promise of social media marketing is one that mystifies marketers. Without proper metrics, goals and an understanding of the digital buyer, is social media marketing in B2B organizations pointless? Join leading exper..
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Web 2.0 assumes active participation in the World Wide Web by both service providers and end-users. The collaborative online environment empowers millions of users, but also opens countless gates for cyber criminals. In ..
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Content marketing has been at the heart of many digital marketing strategies. What are the components of a successful content strategy in today’s marketing landscape? Join marketing experts as they discuss the shifting technologies shaping your content distribution strategy, content ROI metrics and new ways to engage the digital buyer...
As an IT service manager, maintaining a highly successful service desk requires being able to efficiently handle incoming requests and incidents, understanding and knowing your customers and effectively managing change. ..
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Managing the lead life-cycle has its challenges, from introducing a prospect to your brand, scaling lead generation to introducing them to sales. Join experts at this summit as they share how to optimize demand generatio..
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As content continues to play a vital role in your marketing strategy, there is a growing need to ensure its alignment to the buyer’s journey. What are the emerging trends impacting the creation, distribution and tracki..
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Service management needs to be viewed through a business lens, but what does business service management mean, and is it worthwhile? With various standards and methodologies floating around, deciding what's right for yo..
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