Joined-up Digital Strategy for Financial Services Marketing

Managing your online communications and various conversations in social media can have its challenges in the financial services industry, especially within this digital era. How can you integrate and "join-up" your online activities so that your message is consistent with your brand? Engage with Andrew Scott of Investec Asset Management as he discusses key themes of a digital marketing strategy relating to his experience at Investec. “Andrew Scott had a background in Financial Services and has been delivering digital projects and marketing in the UK for the past 10 years. He’s worked with National Australia Bank, AXA and Barclays and now runs the digital marketing team for Investec Asset Management in London. When he’s not thinking or doing digital marketing he’s supervised by his wife and two children.” Topics Covered: How online communications are changing How to manage your social media activities How online transparency is affected by regulatory issues How web 2.0 is transforming financial services marketing

Presenting

Andrew Scott, Head of Digital Marketing, Investec Asset Management & Rebecca Allen, BrightTALK

Channel

Asset Management Marketing

Date

Jun 29 2010

Duration

00:28

Tags

Financial Services Marketing, Social Media