Automated Demand Generation: The New Imperative for B2B Marketing

Optimizing the lead-to-sale process can be a challenge in today’s rough and tumble economy. Organizations looking to increase customer acquisition need to focus on automating the demand generation process. In this session attendees will learn how to develop a stream of sales-ready leads that have been nurtured, scored and routed to sales at the appropriate time. Automating marketing tasks such as lead warming and lead scoring requires strong alignment between marketing and sales, and ensures both organizations are focused on shared company goals. Attendees will come away with an understanding of how streamlining the demand generation process can make the sales team more efficient during these tough economic times.

Presenter

Will Schnabel, Vice President and General Manager, EMEA, Silverpop

Tags

Click below for related webcasts. Conversational Marketing Summit, Demand, Generation

Start Date Time

Channel

Media and Marketing

Flash is required to view this webcast/channel:
You need version 9.0.115.0 or later of the free Flash player from Adobe to use this content.
To download and install the free player from Adobe's web site click here.