Marketing Automation: Nirvana for Marketeers

The dream of one-to-one marketing creeps ever closer and it’s our job to figure out how to make it a reality in our company. This 45 minute presentation and conversation will help you understand how marketing automation will empower you to make it happen. It will introduce both strategic concepts and real world examples of how this powerful tool can be used to achieve your marketing goals. Whether it's more qualified leads for sales, cross-sell existing clients or rekindling interest of previously "dead" leads, marketing automation can play a critical role in providing a solution. If you're motivated to evolve your marketing, or if you're simply being asked to achieve better results from your existing program, come learn how marketing automation can lead you to the promise land. Malcolm Friedberg is a former CMO who has been helping companies implement marketing automation strategies for the past four years.

Presenting

Malcolm Friedberg, former CMO with James Miller of BrightTALK

Channel

Media and Marketing

Date

Nov 25 2008

Duration

00:48

Tags

Conversational Marketing Summit, Automation