CRM to xRM: Driving Improvements in Medical Device Profitability

Improving profitability in the medical devices sector is dependent upon effective multi-channel marketing, driving sales through effective relationship management, retaining and growing market share through enhanced customer satisfaction, delivering better therapeutic outcomes through effective patient management and achieving efficient regulatory compliance in all customer and patient interactions. In this webcast Business & Decision's Life Sciences and CRM experts will show how this can be achieved through the implementation of an effective relationship management strategy, enabled by a suitable relationship management (xRM) platform.

Presenting

David Stokes and Josselain Prost

Channel

The Topline

Date

Feb 29 2012

Duration

00:04

Tags

CRM, xRM, Medical Device