How to Build a Brand These Days
Created for an IFA audience "How to build a brand these days" provides a whistle-stop tour of traditional brand theory before showing how the fragmentation of traditional promotional channels offers a low-cost way to create commercially valuable and sustainable brand reputations - no matter how large or small their business and its operation.
- Presenting
- Ian Thomas, Director, MRM
- Channel
- Thought Leadership Live
- Date
- Apr 06 2010
- Duration
- 2741
- Tags
- brand, IFA, brand theory
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