Mobile Handsets: Liked and Loved
Graham Brown and Ben Leis discuss the trust and advocacy issues that drive young consumers towards brands that are "loved" rather than to those that are simply "liked".
- Presenting
- Ben Leis of Youth Research Partners
- Channel
- Young Ideas Salon - Marketing & Insights
- Date
- Mar 31 2010
- Duration
- 1282
- Tags
- mobile, handsets, phones, brands, trust, advocacy
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