Planning your Email Strategy Effectively

Where to start when planning your email strategy, the things you need to do and the people you need to get on board. Email marketing has changed and people no longer open every email they receive, so unfortunately as marketers we need to start being clever and planning how we will use email to support the business. Peter is responsible for the UK client base at Concep. He works with clients across the property, professional and financial services sectors, including Cushman & Wakefield, Grant Thornton, Aviva Investors and DLA Piper.

Presenting

Peter Byre, Client Services Director, Concep

Channel

B2B Marketing

Date

Apr 14 2010

Duration

00:46

Tags

Email Strategy, Email Marketing, marketing