Selling Good: Green Messaging and Marketing .
Lucy is the Chief Executive of Futerra Sustainability Communications. She drives Futerra’s strategy and client service offering. With over a decade’s experience in sustainable development communications, she provides strategic advice to clients such as ASDA, L’ORÉAL, Unilever and the United Nations. In her previous role as Director of Strategy, Lucy led Futerra’s international work, from launching the Regional Greenhouse Gas Initiative in the U.S. to training on climate change communications in Curitiba. She is the author of Communicating Sustainability, a special UN Environment Programme guide on how to deliver effective campaigns to inspire changes in public attitudes and behaviour. She is a co-author of the Greenwash Guide. Lucy leads Futerra’s glam ethical fashion campaign, Swishing, and is co-founder of the RE:Fashion Awards. She is the “go-to” spokesperson on sustainable and ethical fashion, appearing on a wide variety of television programmes. She is a member of the UN Taskforce on Sustainable Lifestyles and Fellow of the RSA.
- Presenting
- Lucy Shea, CEO, Futerra Sustainability Communications
- Channel
- Media and Marketing
- Date
- Apr 19 2010
- Duration
- 2909
- Tags
- Sustainability, Marketing
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