What Do Youth Want from Mobile?
Let Ben Leis and Graham Brown explode a few myths for you. Why is the myth of "free" and "cheap" not helping mobile companies in developing valuable relationships with young customers? We'll also look at key insights from our latest research including the role of Control, Recognition and Reliability in garnering youth loyalty.
- Presenting
- Ben Leis and Graham Brown of Youth Research Partners
- Channel
- Young Ideas Salon - Marketing & Insights
- Date
- May 05 2010
- Duration
- 1751
- Tags
- mobile, handsets, marketing, social, media, youth
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