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Utilizing Online Research to Improve the Customer Experience

Cathleen Zapata, VP, Research & Customer Experience at Metrics Marketing
The phrase, “Online Research” is often used, but can mean many things. This presentation will include case studies of several different tools and techniques utilized when conducting research online, including IDIs and focus groups, usability testing, card sorting, online intercept, and more. Benefits and challenges of utilizing various methods online vs. offline will be discussed, including when to use each (and why).
May 11 2011
53 mins
Utilizing Online Research to Improve the Customer Experience
online research customer experience
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For business professionals looking for measurable marketing success
Precision Dialogue is an analytics-driven, multi-channel, Customer Engagement Firm. We leverage customer insights to drive relevant communications (a precision dialogue) leading to improved Marketing ROI.
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  • Title: Utilizing Online Research to Improve the Customer Experience
  • Live at: May 11 2011 4:00 pm
  • Presented by: Cathleen Zapata, VP, Research & Customer Experience at Metrics Marketing
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