Case Study: Utilizing SEO for eCommerce

As a B2B or agency marketer, your primary goal is to generate leads for your sales team or your clients. Creating lead generation campaigns that work is not a simple task, but it is possible.

Join us for a 1-hour webinar to learn how use Optify to design, build and run simple lead generation campaigns that work.

Ting Van Osdol, a Customer Engagement Manager at Optify, will walk through a simple step-by-step process for designing and executing lead generation campaigns using Optify. Rob Eleveld, Optify's CEO, will talk about how to package, price and sell this service to your clients.

This is a free webinar and does not require an Optify account.

Marketing mix optimization models that enable marketers to develop a virtual marketplace have received a great deal of attention for their ability to evaluate and plan marketing activities in today’s complex Bought, Owned, and Earned marketing and media landscape.

Increasingly, however, marketers are also taking advantage of the opportunity to use these models to evaluate the fundamentals of their marketing strategy.

In this webcast, Eric will discuss how to embed key elements of your marketing strategy in a virtual marketplace by leveraging your existing research. He will also describe how you can use a virtual marketplace to:

• Evaluate targeting, positioning, and communications planning decisions
• Assess short-term approaches to “plan around” weaknesses
• Identify longer-term solutions to significantly improve the strategy

Very importantly, he will emphasize how you can use a virtual marketplace to demonstrate the ROI of strategic marketing research.

Webtrends has just released a new version of Optimize with a full range of new features. Join us for this 45-minute webinar to see the updates first-hand.

Webtrends has just released a new version of Optimize with a full range of new features. Join us for this 45-minute webinar to see the updates first-hand.

It’s the Holy Grail of marketing mix optimization in the bought-owned-earned media landscape—a virtual marketplace that makes it possible to evaluate the ROI of current marketing and media plans. Many marketers also are using this tool to simulate innovative marketing strategies and plans they have never tried before and forecast the likely results.

In this webcast, Jeff Maloy will explore the most critical issues to building, using, and applying the results of a virtual marketplace including:

• Establishing the marketing or business problem you are trying to solve, and identifying when these types of models are most appropriate.

• Understanding and modeling how "agents" (e.g., consumers, businesses) behave, interact, and network.

• Optimizing the current mix across the bought-owned-earned media landscape.

•Testing alternative targeting, messaging, marketing, media, and competitive response scenarios using a dynamic simulation tool.

Jeff will offer perspectives on the types of questions this tool can help marketers solve, and provide examples of how brands have used it for marketing mix optimization and improved ROI.

Aberdeen Group research shows that it takes an average of 10 marketing touches for an unqualified lead to become a closed-won deal. No wonder then that content marketing is at the top of the agenda for so many b2b marketing leaders – content is the currency that drives these interactions. Featuring new content marketing and management research from Aberdeen Group, this webinar will share best practices on content marketing practices and types driving the results across the b2b revenue cycle.

Attendees will hear:

• How top-performing companies think about content like offers;
• Preferences for measuring the impact of content, from inbound traffic to conversions;
• An ROI for content marketing best practices; and
• Case study examples of successful content marketing practices.

Leading industry expert, agency CEO and Author Simms Jenkins will provide specifics and actionable tips and insight into how email remains the hub of digital marketing in a mobile and social world.

Jenkins' session will :
- Explore how and why the mobile age is transforming the "inbox."
- Articulate what's at stake for your brand if your email program doesn't translate to smartphones and tablets
- Explain why your email marketing is a strong foundation for social and mobile marketing success.
- Equip you with ways to immediately optimize for and navigate the social and mobile currents.

Leading industry expert, agency CEO and Author Simms Jenkins will provide specifics and actionable tips and insight into how email remains the hub of digital marketing in a mobile and social world.

Jenkins' session will :
- Explore how and why the mobile age is transforming the "inbox."
- Articulate what's at stake for your brand if your email program doesn't translate to smartphones and tablets
- Explain why your email marketing is a strong foundation for social and mobile marketing success.
- Equip you with ways to immediately optimize for and navigate the social and mobile currents.

"You have to offer content with no strings attached." Join Craig Rosenberg, Co-Founder at TOPO as he discusses the value of individual social profiles to the organization as a whole.

Google is doing everything it can to ensure remarkable content becomes the fuel at the heart of online digital marketing performance. The companies who are responding most effectively are responding by transforming their marketing teams into publishing powerhouses. But as a poll in our last webcast with Lee Odden showed, many companies are at the early "Stretch" phase of getting to grips with content marketing, so they need a more planned approach.

To manage this shift marketers need to acquire new skills, and in particular a solid and logical content planning methodology that puts them in control.

How do you put a plan in place? Stephen Bateman of strategic marketing consultancy Concentric Dots will take you through 6 steps to a solid content marketing plan, using a tried and tested framework that pulls together 6 cohesive marketing and publishing disciplines:

1. Know your audience
2. Audit your content
3. Map your content to your buyer
4. Create your editorial calendar
5. Promote your content
6. Measure your performance