How can Blackberry win the student market?
mobileYouth: There's a battle going on right now between RIM Blackberry, Apple, Nokia and MS to win the influential student beachhead. How does BBM fit into the picture? How is this affecting SMS usage? We'll offer advice for mobile operators and handsets in engaging students as well as some exciting insights from high growth markets.
- Presenting
- Graham Brown and Ben Leis of Youth Research Partners
- Channel
- Young Ideas Salon - Marketing & Insights
- Date
- May 19 2010
- Duration
- 1994
- Tags
- blackberry, mobile, students, marketing, youth
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