Save the Buyosphere! Selling Green in the Age of More, More, MORE

Green marketing is back, as companies ranging from GE to P&G are trying to cash in on the renewed interest in products that help consumers be greener and cleaner. How do you sell “green” in a world with a seemingly insatiable appetite for more, More, MORE? In a world in which Wal-Mart, GM, and BP are waving the green flag, how can marketers be heard—and believed? How does the recession change things? I offer real-world tales from the trenches -- the good, bad, and ugly

Presenter

Joel Makower, Chairman and Executive Editor, Greener World Media

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Media and Marketing

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