Save the Buyosphere! Selling Green in the Age of More, More, MORE
Green marketing is back, as companies ranging from GE to P&G are trying to cash in on the renewed interest in products that help consumers be greener and cleaner. How do you sell “green” in a world with a seemingly insatiable appetite for more, More, MORE? In a world in which Wal-Mart, GM, and BP are waving the green flag, how can marketers be heard—and believed? How does the recession change things? I offer real-world tales from the trenches -- the good, bad, and ugly
- Presenting
- Joel Makower, Chairman and Executive Editor, Greener World Media
- Channel
- Media and Marketing
- Date
- Apr 24 2009
- Duration
- 2544
- Tags
- Green Marketing Summit
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