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Enterprise Social Networks: A Field Research Study

The use of social networking within the enterprise can address an array of needs such as generational shifts in the workforce, the necessity for increased collaboration, and management of talent. Yet even in those organizations moving forward with internal social networking projects, there remains a noticeable level of uncertainty. Organizations find themselves struggling with numerous non-technology issues. Principal Analyst Mike Gotta of Burton Group will sharing the findings of a field research project on the topic of enterprise social networks: • What’s the business case? What metrics are appropriate? • How are organizations addressing governance, compliance and cultural issues? • How are IT organizations approaching social networking tools and platforms?

Presenter

Mike Gotta, Principal Analyst at Burton Group

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Start Date Time

Mar 18 2009

Channel

Burton Group

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