Social WCM: Five Strategies to Achieve More With Less
If you haven't flipped your entire Web Content Management (WCM) strategy upside down, the sooner you do the better. In this session you'll learn how to turn user-driven content into a sustainable advantage by driving more traffic, better SEO, higher conversion rates and increased loyalty from your website content efforts while dramatically lowering costs. The five successful social strategies will draw on real-world use cases from organizations like Nike, Bank of America, RIM, and Intel to get on the fast track to success with social Web content management .
- Presenting
- Adam Mertz; Jive Software, Product Marketing Manager
- Channel
- Social Business
- Date
- Jul 14 2010
- Duration
- 2910
- Tags
- SEO, Conversion rates, Traffic
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