Key Success Factors in Building a Community
As more companies venture into the social media and web 2.0 landscapes, communities are emerging. The need to understand the key elements of their success becomes paramount. Join Dr. Jim Hamil and Alan Stevenson, Directors of Energise 2.0, as they examine the key success factors for online community building and how online events fit into the strategy. TOPICS COVERED: • Getting the strategy and vision right • The components of building a community • Key performance indicators (KPI) you should follow • How to measure the return on investment (ROI) of your activities • How online events fits into your community strategy
- Presenting
- Dr Jim Hamill & Alan Stevenson, Co-directors, energise2-0.com with Quoc-Thai Dang
- Channel
- BrightTALK Academy
- Date
- Sep 01 2010
- Duration
- 2833
- Tags
- Community, Social Media, ROI, KPI, Nurturing
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