When and Why Segmentation Fails...& What You Can Do About It
Segmentation seems like a great idea, right? So why do so many companies fail to implement it successfully? Find out “when and why segmentation fails” and what you can do to avoid being a casualty.
- Presenting
- Todd Thompson, Partner, Metrics Marketing
- Channel
- Analytics-Driven Database Marketing
- Date
- Nov 02 2010
- Duration
- 01:00
- Tags
- customer, segmentation, management, fail
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