Video: Influencers to Brand Advocates
Social media has enabled business professionals to quickly grow large spheres of influence in targeted industries. These power users hold the key for marketers trying to gain access to their niche audiences. The question is how to identify who the key B2B influencers are, how do you rise above the noise to capture their attention, and how do you encourage them to become advocates for your brand. Hear from these influencers themselves as they present live from the BrightTALK San Francisco office sharing what attracts them and learn how you can influence the influencer to become a brand advocate.
- Presenting
- Guy Kawasaki, Alltop; Don Bulmer, SAP; Michael Fauscette, IDC and moderated by Barbara French
- Channel
- Media and Marketing
- Date
- Mar 17 2011
- Duration
- 3600
- Tags
- Marketing, Brands, Influence, Analyst Relations
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