Key Insights into the Sustainability Consumer
Join sustainability expert and trend forecaster Steve French for an overview of the LOHAS (Lifestyles Of Health And Sustainability) consumer and market. Based on data from NMI’s proprietary LOHAS Consumer Trends Database®, this session will provide details on the LOHAS consumer segments and the unique characteristics of each. NMI will also provide details on its four Key LOHAS Insights and how they impact businesses participating in the green marketplace: 1. Reduce, Reuse, Recycle Incorporated 2. Practical Green 3. 20/80 Becomes 80/20 4. LOHAS 360º
- Presenting
- Steve French, Managing Partner at Natural Marketing Institute
- Channel
- Media and Marketing
- Date
- Apr 24 2009
- Duration
- 2914
- Tags
- Green Marketing
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