Integrated Marketing with Tri-Messaging
Marketers today are required to find and connect with target audiences in real-time, wherever they live, work, play and learn. In order to boost ROI and campaign effectiveness, marketers should consider applying "tri-messaging" best practices - a catalyst for conversations and marketing ROI across three dominant channels. Tri-messaging is essentially marketing messages that are written, packaged, orchestrated and unleashed for email, social and mobile experiences. Through this method, marketers can essentially understand and reach end-users where they prefer to engage and interact. In turn, this facilitates conversations, commerce and loyalty that can subsequently be managed, measured and monetized.
- Presenting
- Erick Mott - Lyris
- Channel
- Upshot Institute Webcasts
- Date
- Apr 20 2009
- Duration
- 00:26
- Tags
- Upshot, Institute, Marketing, SuperPlatform, Lyris
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