Profile In Excellence: Hewlett-Packard Co: Green Trade Shows
Everybody’s talking about Green, but what’s it really mean? Corporate green policies already are extending beyond the office walls to encompass all vendors and partners that touch a corporation. The one part of the marketing mix that has traditionally not been environmentally friendly is now going green. Learn: How one of the world’s largest tech brands (HP) is greening their booth portfolio About the planning process, how long it all took, pitfalls and challenges they faced and what HP did and is doing to green their booth portfolio What green exhibits really are, what they cost, and why they’re worth it And get some tips and tricks to help you start greening your tradeshow/event portfolio.
- Presenting
- Glenda Brungardt, Tradeshow/Event Manager, HP Imaging and Printing Americas
- Channel
- Media and Marketing
- Date
- Apr 24 2009
- Duration
- 2749
- Tags
- Green Marketing, Green, Trade Shows
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