The Ten Signs of Greenwash (and how to avoid them)
Top specialist sustainability communications agency Futerra introduce their popular ‘Greenwash Guide’ ( http://www.futerra.co.uk/services/greenwash-guide ) and using examples of advertising and marketing from around the world demonstrate the traps and pitfalls of poor green marketing and how to avoid them.
- Presenting
- Ed Gillespie, Creative Director & Co-Founder, Futerra
- Channel
- Media and Marketing
- Date
- Apr 24 2009
- Duration
- 2861
- Tags
- Green Marketing, Green, Marketing
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