Why the Futures of Marketing, Brand and CSR are Inseparable
This presentation explores the practicalities of turning CSR strategies into front line reality. The concepts and models that will be presented are based on John Luff’s global marketing, CSR and brand management experience in an always-on internet world where geography is history. The objective is to help practitioners use marketing to communicate CSR in order to: -improve the links and working relationships between CSR experts (internal and external) and front line operations -achieve stronger relationships with all stakeholders -identify, organise and promote credentials with integrity -build brand equity The session will be low on theory and high on practical experience in a field where practical experience of combining brand, operational –“red in tooth and claw” - marketing and CSR management is difficult to find. For more on how this topic will be approached visit www.sustainablemarketing.co.uk
- Presenting
- John Luff, Founder of Sustainable Marketing
- Channel
- Media and Marketing
- Date
- Apr 24 2009
- Duration
- 2883
- Tags
- green marketing summit
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