Privacy and Data Security Law in the Web 2.0 World
As businesses expand their efforts to market to consumers through online behavioral advertising and social networking features they must be mindful of the ever changing legal pitfalls especially in an era when enforcement activity is increasing. Well established practices surrounding notice and and consumer opt-out choice are increasingly likely to be challenged by regulators. Similarly, a new Maine law is upsetting established practices that conform with the federal Children's Online Privacy Protection Act. At the same time the personal information businesses collect and hold is being subject to increasingly detailed data security regulation, which is complicated by the trend to move some applications to the "cloud."
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