Loyalty and Social Networking: Oil and Water?
When you start hearing that 88-year-old grandmothers are on Twitter, you begin to wonder about its value to businesses. Or that your sisters-in-law are sharing recipes on Facebook, you have to be concerned that there's way too much clutter. This session takes the opposite tack: Businesses that leverage social networks are simply using just one more tool to better build relationships with customers. Attendees will learn -- through best practices and case studies of B2B and B2C firms -- how social networks are taking customer relationships and loyalty to the next level. Join Jim Lanzalotto, Principal of Scanlon.Louis, in a presentation that will show illustrate that the buzz over social networking is more than sustainable -- it's part of the way smart companiews do business. And that companies that take advantage of tools such as Twitter, Facebook, You Tube and LinkedIn win in the marketplace. After today's session, you'll understand: •How organization's boost loyalty with social networking •3 key companents of social networking that create customer impact •The ways social networking nurtures relationships at different stages of the sales pipeline
- Presenting
- Jim Lanzalotto, Principal of Scanlon.Louis
- Channel
- Media and Marketing
- Date
- May 28 2009
- Duration
- 2048
- Tags
- customer, loyalty, social, networking
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