Creating Entertainment Experiences Through Advertising
How branding can be done through creating entertainment experiences for consumers (he can use Mattel, Nestle or Disney as examples) - making advertising feel like entertainment.
- Presenting
- John Montgomery, Creative Director, Threshold Interactive
- Channel
- Media and Marketing
- Date
- Jun 24 2009
- Duration
- 1791
- Tags
- branding, through, entertainment, marketing
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