Why Social Media Doesn't Work

Twitter, FaceBook, LinkedIn, DIGG, Delicious, MySpace…It’s virtually impossible to look around and NOT be deluged by claims about the incredible power of social media—for everything from branding and connecting with customers to selling products, recruiting employees and even building morale. But as marketers and businesses rush to climb on the social media train, have you ever wondered what the buzz is all about? Does this stuff really work? What are the downsides to social media? Are there people who should *not* be jumping into a social media campaign—now or in the future? Join us as award-winning marketing consultant Linda Popky, author of Marketing Your Career and Promoting Your Non-Profit and the host of the MarketingThoughtLeadership.com podcast series, provides an alternative view of the frenetic world of social media, pointing out the potential pitfalls and stumbling blocks others may not tell you about.

Presenter

Linda Popky, President, L2M Associates, Inc.

Tags

Click below for related webcasts. social, media, problems

Start Date Time

Channel

Media and Marketing

Flash is required to view this webcast/channel:
You need version 9.0.115.0 or later of the free Flash player from Adobe to use this content.
To download and install the free player from Adobe's web site click here.