Shorten the IT Sales Cycle

Shorten the IT Sales Cycle – content and tactics that drive marketing campaign performance When it comes to the investment decision-making processes, the best people to see where improvements could be made are the IT buyers themselves. At this webinar you’ll see market research focused on improving content alignment, timing, delivery and the use of social media to motivate and accelerate positive buyer behaviour. During the webcast, you’ll learn: • the bottom line impact of irrelevant content • how content creation must change to incorporate seven key principles • key elements to leverage social media into lead generation success • how to time content types to each buying stage • where to focus effort to accelerate the decision process

Presenter

Bob Johnson, VP & Principal Analyst, Content Optimisation, IDG Connect

Tags

Click below for related webcasts. Marketing, Sales, lead, generation, Social, Media

Start Date Time

Channel

Demand Generation Channel

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