What Works in Email Copywriting
Creating effective, relevant content is not easy. And, writing copy to support that content becomes even more problematic. By paying attention to your audience, your internal jargon, and your company’s brand, you can make the task of writing copy for your marketing communications programs just a bit easier when you take a few simple steps. Jeanne Hopkins, Founder of DemandPros, an organization dedicated to providing meaningful, actionable content for the B-to-B marketer, will show you how to jump-start the copywriting for your outbound email efforts.
- Presenting
- Jeanne Hopkins, DemandPros
- Channel
- Media and Marketing
- Date
- Jul 16 2009
- Duration
- 2109
- Tags
- marketing, email, copy, writing, message
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