Keynote: World Wide Rave

Seemingly born overnight, a World Wide Rave happens when collectively, your product, your brand or heck, you are instantly known the world over. Most of the time they are accidental. But what if you could create one? How valuable would that be to you? Priceless? You can. The secret is here. By harnessing the power of social media and learning the secrets of leveraging the magnitude of resources like YouTube, Facebook, and blogs, you can drive eager buyers to your virtual doorstep—virtually for free. In this engaging discussion, Scott author of the hit new book World Wide Rave, and of the award-winning BusinessWeek bestseller The New Rules of Marketing and PR, reveals the most exciting and powerful way to build your own giant audience from scratch. Told with many case studies and real-world examples, a practical discussion about the new reality of PR and marketing. David Meerman Scott is a marketing strategist, keynote speaker, seminar leader, and the author of the award-winning BusinessWeek best-selling book The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly, which is being published in 24 languages and the new hit book World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories. He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies.. Check out his blog at www.WebInkNow.com or download his free ebook The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free at http://www.davidmeermanscott.com/documents/Viral_Marketing.pdf

Presenter

David Meerman Scott, bestselling author of The New Rules of Marketing & PR

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Click below for related webcasts. Social Media, PR, Marketing

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Media and Marketing

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