How much of the conversation should be managed by email?
A look at how email marketing can be used alongside other means of communication, to manage high value relationships and long sales cycles. Mistakes that people make when introducing the channel to the business and how to manage key internal stakeholders.
- Presenting
- Edward Weatherall, Managing Director at Concep Ltd
- Channel
- Media and Marketing
- Date
- Nov 24 2008
- Duration
- 00:45
- Tags
- Conversational Marketing Summit
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