Harnessing the power of online communities – Innovation in customer engagement
This webcast will help attendees understand the process for creating a purpose for their online community (market research, brand advocacy, Customer loyalty etc) and the steps and level of commitment that is needed to ensure the objectives of the community are achieved.
It includes an award winning case study from Royal Mail and agency Brass on the creation and management of its online community, which provided the postal carrier with instant access to customers and the ability to work together with them to develop new products and services.
The webcast also includes background on Toluna's online research community, which has grown from 10,000 members in 2006 to 4 million in 2011.
By attending this webcast you will learn:
- How to harness the power of social media platforms for research
- Best practice for recruiting and retaining customers to an online community
- How to get the most out of your online panel community and show ROI
- The power of the panel community compared to other research methodologies
- Presenting
- Rachel Adams, EMEA marketing director, Toluna; Mark Hallums, director of product technology, Toluna; Simon Shaw, Brass
- Channel
- B2B Marketing
- Date
-
Oct 05 2011
- Duration
- 00:59
- Tags
- online, communities, social, media, B2B
