Learning Organization Insights and Marketing Effectiveness
Learning is the operative word when it comes to maturity. The ability of an organization to learn – to become a learning organization – is fundamental to its long-term development. This webinar discusses how to apply best practices of learning organizations – as initially introduced by MIT professor and author Peter Senge in his landmark book, The Fifth Discipline – into the marketing function to increase marketing effectiveness.
- Presenting
- Gary Katz
- Channel
- Marketing Operations (MO)
- Date
- Sep 08 2009
- Duration
- 1708
- Tags
- marketing, operations, learning, organization, Senge
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