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Learning Organization Insights and Marketing Effectiveness

Learning is the operative word when it comes to maturity. The ability of an organization to learn – to become a learning organization – is fundamental to its long-term development. This webinar discusses how to apply best practices of learning organizations – as initially introduced by MIT professor and author Peter Senge in his landmark book, The Fifth Discipline – into the marketing function to increase marketing effectiveness.

Presenter

Gary Katz

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Start Date Time

Sep 08 2009

Channel

Marketing Operations (MO)

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