Mobile Marketing, Couponing, and Customer Loyalty
This session will showcase case studies from retailers, quick service restaurants and others that show how consumers can be acquired through a range of methods, including mobile advertising and at the point of sale. The cases will also expose concrete mobile campaign results and how utilize mobile loyalty in the context of broader marketing efforts.
- Presenting
- Mike Romano, SmartReply ; Jay Highley, Tetherball
- Channel
- Media and Marketing
- Date
- Oct 28 2009
- Duration
- 2929
- Tags
- Customer Loyalty, Mobile Coupons, Mobile
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