2009 B2B PR Best Practices: Introducing New Products & Services
The successful launch of a B2B product or service requires more than an excellent concept. It requires an effective strategy and an implementation plan. This webinar will give you the ideas, tools and tactics to build a communications strategy that will help you create a successful launch. It includes lessons learned, case studies and best practices to help take you to the next level. The webinar will cover: 1) The most important first step in launching your product or service 2) The five key steps to a pre-launch 3) Secrets of attracting online buzz 4) Getting attention from traditional media – and how that helps you with online buzz 5) Avoiding the most common PR mistakes at launches 6) The most cost-effective PR measures you can take 7) How to test media responses at pre-launch and avoid costly mistakes 8) How to create post-launch excitement 9) How to measure the effectiveness of your launch activities
- Presenting
- Wendy Marx, President - Marx Communications
- Channel
- Profitable Business Knowledge and Solutions
- Date
- Oct 28 2009
- Duration
- 1576
- Tags
- PR, Public, Relations
Flash is required to view this webcast/channel:
You need version 9.0.115.0 or later of the free Flash player from Adobe
to use this content.
To download and install the free player from Adobe's web site
click here.
