You've Generated Leads, Now What?
As the measurements of marketing shift from how many leads you can generate to how well the leads you generate perform, the question for marketers is increasingly how to take control of the lead nurturing process. Hear how marketers are using webcasting tools to qualify their leads and work with the sales team to generate revenue in this complimentary webcast.
- Presenting
- Adam Needle, Director Field Marketing, Silverpop
- Channel
- BrightTALK Academy
- Date
- Oct 21 2009
- Duration
- 3590
- Tags
- lead, generation, now, what, webcasting
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