Do analysts still matter?
Chris Ross, VP Marketing, Burton Group; Naylor Gray, Director Global Marketing, Frost & Sullivan; Michelle Accardi, VP Marketing, CA; moderated by Val Pierre Genton, BrightTALK In a world of community empowerment, media is fighting for survival as its editorial voice struggles to compete with the web's peer-to-peer conversations. Are analysts bound for a similar destiny? Are these very communities the future of research, market intelligence and vendor reviews? Picture sophisticated social networks of highly targeted professionals - connected by powerful Web 2.0 tools and platforms - who not only generate content but also share the insights and conduct the research which analysts have become synonymous with. Will analysts be able to compete with the immediacy and fluency of these peer-to-peer conversations? This round table discussion will aim to answer these questions and look at the future role of analysts in this new landscape.
- Presenting
- Chris Ross, Burton Group; Naylor Gray, Frost & Sullivan; Michelle Accardi, CA
- Channel
- Media and Marketing
- Date
- Nov 17 2009
- Duration
- 3242
- Tags
- analysts, marketing, community, web, online
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